In today's business world we are very fortunate to have modern technological conveniences readily available to us. These have made it possible for many to actually be in business with this virtual nature. It's time for you to take these capabilities and use them to the greatest marketing extent possible.

When legitimate non-spam email address lists are available to you, as there are here at Spread the News, you can take full advantage of your contact management capabilities. Whatever program you're using has a Distribution List feature which enables you to send the same email out to a variety of recipients at the same time. No. This is not spam. The editors at newspapers welcome these emails for story ideas, for inclusion in calendar listings, or just to fill open space.

Never ever email a press release as an email attachment. It will be immediately deleted. Instead just use the body of the email to contain the necessary information. Don't think that if they know it's a press release then it won't be read. This is totally false. Editors and reporters expect to receive these releases and actually need them to do their jobs effectively. As an example, without a press release, daily newspapers across the country would not know that Microsoft has delayed the release of the next version of Office. Think about it, without press release use by businesses, a good portion of the news and information you receive would not be available.

When sending out your releases, avoid Fridays. As with most people, the editors and reporters are planning their weekend and don't much care what shows up in their inboxes. Time your release to arrive on Tuesday, Wednesday, or Thursday, the most productive days of the business week. Avoid Mondays as well due to the likelihood of staff meetings taking up a good portion of the day.

Never ever follow up your email with a phone call. If the editor needs more information, don't worry, they'll call you. Calling just tends to aggravate rather than ingratiate, so avoid it. What about the frequency of your emails? As long as there is news and information contained in your release, sending them out on a once per week schedule is fine. Remember, don't just rehash old news each week. Keep it fresh and timely.

Don't expect your first release to appear in the newspaper unless it's to announce a special event. If this is the case, you must send it out at least two weeks in advance of the event to appear in the calendar listings. Once reporters and editors begin to recognize your level of expertise in a certain area, and space allows, you could then expect to start to see your releases turn up in the newspaper.

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